As B2B marketing continues to evolve, many business buyers aim to focus on new media opportunities for their potential purchases of products and services. A common issue B2B marketers face includes choosing the right analytical and reporting tools. You need B2B marketing tools for every phase of your buyer’s journey to be successful.
With many B2B marketing tools available to choose from, marketers can tend to be a little indifferent when making the choice as to which one suits their needs the best. To help with this issue, here we have provided you with the best B2B marketing software toolkit that you must consider to boost your business.
In this blog, we have discussed the prime 54 B2B marketing tools that you must know in the B2B marketing world. But first, let us understand what B2B marketing means and what B2B marketing tools exactly are.
What is B2B Marketing?
Have you ever heard the phrase B2B marketing and wondered what it meant? Well, Business-to-business Marketing, also known as B2B marketing is a form of transaction between businesses, such as one involving a manufacturer and a wholesaler. In simple terms, it refers to the combination of all the marketing activities followed by the organization to boost its sales.
If you’re in business, you need to sell. Moreover, to drive your sales, you need perfect B2B marketing tools to enhance your process. Evidently, businesses need to look at so many things to keep their operations running. Without the right strategies and tools, the process can consume a lot of time and energy of the team.
What do you mean by B2B Marketing Tools?
In the past few years, B2B marketing has become a hot topic! Many companies have realized the different ways of attracting and engaging potential customers. According to the top B2B statistics, 98% of B2B marketers feel that automating the marketing process plays a major role in enhancing sales.
Businesses use these B2B marketing tools to develop and promote their product and services. Most businesses use several different B2B marketing automation tools such as advertising, e-mailing, and analysis tools to boost their sales. With the right B2B marketing automation platforms, your marketing engine works at maximum efficiency.
Certainly, the market has a huge list of the best B2B marketing tools for almost every step. If all your tools are focused on user acquisition, then you won’t convert those leads effectively. But how to find the best B2B marketing software list for your business? Fortunately, you have come to the right place. The article provides you with the must-have B2B marketing tools for every stage of marketing to consider on your list.
5 B2B Marketing Tools For Customer Relationship Management
Certainly, the demand for CRM tools is growing at a torrid pace. All the organizations, despite their size, plan to incorporate the right B2B marketing tools for CRM. Above all, an effective CRM solution caters to satisfying customers in a better way with the upshot of earning more revenues. Below, we have provided you with some best B2B marketing tools for CRM.
1. HubSpot
First on the list of best B2B marketing tools for customer relationship management includes HubSpot. The popular marketing automation software easily adapts to your process without slowing down sales. It’s a free and easy-to-learn B2B marketing software that also offers users customized operations. Therefore, enabling users to spend time on enhancing sales instead of understanding the learning curve.
The ultimate motive of this best B2B marketing software aims to help your business grow better. Additionally, the platform automates all the repetitive boring tasks and manual data entries. Hence, makes it effortless for sales professionals to stay organized. Furthermore, users can have full insights into the entire customer interaction pipeline.
In the end, not all B2B marketing tools for customer relationship management are built equally. HubSpot CRM makes it convenient for sales experts to manage relationships with prospects while maintaining their funnel.
2. Salesforce
Second on the list of the best B2B marketing tools for CRM includes Salesforce. It offers us a cloud-based B2B marketing software that focuses on building meaningful bonds with customers. As one of the best B2B marketing automation platforms, Salesforce has transformed the way organizations used to connect with their customers.
No doubt, this best B2B marketing software comes with an extensive set of tools for the entire marketing life cycle. It comes with the motive to serve consumers by initially addressing their issues and providing effective solutions to tackle them quickly. In addition, this popular CRM software includes one of the widely used B2B marketing automation platforms that are available on almost all devices.
3. Zoho
Thirdly, we introduce you to Zoho, one of the leading B2B marketing automation platforms, focused on bringing the best out of customer-facing teams. Zoho takes the entire responsibility of all complex lifting operations for you. In simple terms, it streamlines the business’s operations while transforming your entire business’s growth.
This best B2B marketing software comes with some excellent robust automation, comprehensive analytics, and customized solutions that you can’t ignore. It provides a single-unit system for managing all your sales, marketing, and support.
In addition, its multitude of amazing features makes it super easy for professionals to manage customer interaction effectively. No matter if you are a beginner with a small team or a well-established company with a huge team, the platform efficiently manages different business processes.
4. Salesmate
Fourth comes Salesmate, another popular CRM B2B marketing automation software solution, that aims to streamline sales processes. Salesmate allows users to efficiently keep a track of every single stage in the process. Hence, improving your chances to close an increased number of deals in a shorter duration. As one of the top B2B marketing automation platforms, Salesmate reduces the pain by deeply engaging with the customers.
It’s developed to simplify the everyday functions of the marketing and sales team in a single platform. Functions covering from lead generation to deep analysis, this best B2B marketing software has got your back. In conclusion, the power of long-term visibility and automation in your processes results in productive analytics with increased wins.
5. Pipedrive
Lastly, we introduce you to one of the most crucial B2B marketing tools i.e. Pipedrive. This best B2B marketing software helps businesses to stay in touch with clients, manage their sales funnel, and close deals. No doubt, it’s one of the most popular sales CRM in the market. It’s helping organizations all around the world to optimize their business operations.
In addition, it offers us a simple-to-use and affordable B2B marketing software solution. Some of its popular features include data imports, lead generation, forecast Pipedrive views, custom fields, and adding notes and activities from the platform.
Furthermore, it also enables the teammates to track deal values and products while effectively managing follow-ups. In conclusion, Pipedrive visualizes your marketing process, saves time on repetitive tasks, and makes your sales unstoppable.
5 Best B2B Marketing Software for Social Media Management
Evidently, the strength of social media results in fostering deep, meaningful relationships between the organization and people. In simple terms, it enables the audience to connect personally with the brands that matter to them.
Hence, managing the socials with the right B2B marketing automation software becomes important. The perfect social media management tools allow users to effectively measure complex numbers and take significant steps to boost them. Below, we have described the best B2B marketing tools for enhancing your social media management.
6. Sprout Social
The first B2B marketing automation software for effectively managing socials includes Sprout Social. Sprout Social offers a wonderful tool to enhance social media relationships in just a few clicks just by engaging your audience better. As the name depicts, the platform offers us a powerful solution that claims to be an all-in-one social media management platform.
It helps organizations to unlock the 100% potential of social media to transform not just their marketing strategy but also cover the entire area of the process. Certainly, it comes with multiple exciting tools that help teams to organize content, schedule posts, manage interaction, and analyze information. Furthermore, this best B2B marketing software benefits organizations to reach a wider range of audiences in less time.
7. Brandwatch
Another one of the best B2B marketing tools for social media management includes Brandwatch. Also known as a social listening tool, Brandwatch provides organizations with a managed brand monitoring service. This popular B2B marketing automation software helps organizations to understand social media monitoring in a better way. It focuses on organizing social media conversations that actually matter in an attractive way.
In simple terms, it offers us a whole new method to understand the world of consumer behavior easily. Additionally, it benefits the marketing team to quickly turn significant interactions into actionable insights better than other B2B marketing automation platforms. In conclusion, the platform gives us a sleek and easy-to-use interface that helps you to grow your online presence, track your influence, and understand the consumers.
8. Hootsuite
Hootsuite offers us one of the best B2B marketing tools for social listening. Certainly, Hootsuite includes one of the leading B2B marketing automation platforms for social media management with over 15 million users. It provides us with a simple way to interact with the digital audience and effectively keep social activities.
A single-place solution for monitoring your conversations, mentions, keywords, and hashtags happening across all social media channels. In addition, it also helps you to respond straight away rather than visiting all your platforms individually. The most popular features of the platform include search operators and filtering tools for social listening. In conclusion, it’s a brilliant method to gain a ton of data on specific subjects wisely.
9. Buffer
Buffer provides us with an all-in-one social media management tool that helps to effectively manage your multiple social channels. With this best B2B marketing software, you can streamline your workflows and develop your brand more efficiently using socials. Some of its amazing features include scheduling posts, adding more channels, creating a website, and more.
Buffer also comes with strong intuitive analytics and monitoring tools to measure the success of your posts. In addition, it monitors the replies directly to the audience. It enables you to schedule multiple platform posts in advance so that you can get back to doing what you do best.
10. Coschedule
Lastly, Coschedule includes one of the best B2B marketing tools to manage your social marketing and organize everything in a single place. It helps you to import social messages to the marketing calendar using bulk social upload. In other words, it simply adds the 100+ messages to the CSV Template and uploads them to the calendar at once.
The ultimate motive of this best B2B marketing software focuses on saving time while automating a bunch of boring tasks. Therefore, it helps organizations to become more productive. In conclusion, it’s designed to help us get more done in less time while making the best use of that very precious commodity.
6 B2B Email Marketing Software
Email marketing depends upon segmenting your email contacts properly. This process takes a lot of time, which businesses just don’t have enough of. Hence, investing in the right email automation tools comes to the rescue to boost your digital marketing strategy.
In simple terms, email marketing automation allows you to create email campaigns that target single or multiple segments of your list. Below we have talked about some best B2B marketing tools focussing on your email marketing game.
11. Oracle
Oracle provides us with a powerful relationship database B2B marketing automation software. The platform provides a reliable and quick solution for sending both high-volume bulk and transactional emails to your inbox.
No doubt, the software offers a highly scalable and cost-effective solution ensuring the quality of the inbox content. Some of the most exciting features that make it stand apart from other B2B marketing tools include deliverability, authentication, security, and reputation management.
12. ActiveCampaign
One of the best email B2B marketing automation tools used by over 150k customers is ActiveCampaign. It surely has made an impact in the B2B marketing automation platforms right now.
This best B2B marketing software provides us with all the essentials to get started with e-mail marketing. In addition, it makes it simple to frame the targeted and personalized message templates smoothly. This best B2B marketing software enables organizations to start developing their powerful email marketing system customized to their own business needs.
Some of its exciting features include deliverability, email automation, email campaigns, landing pages, integrations, and analytics. With its drag-and-drop email editors, super easy campaign composer, and dozens of amazing pre-built automated templates. Active Campaign among the best B2B marketing tools provides a very powerful automation interface at a reasonable price. Furthermore, it’s fairly straightforward to design automated email campaigns with this B2B marketing automation software.
13. Constant Contact
Constant Contact includes one of the most commonly used email marketing B2B marketing automation tools out there. If you are looking to create and send simple email newsletters or simple automation, Constant Contract works the best among B2B marketing tools. No doubt, your business can definitely benefit from engaging customers and leads on a regular basis through automated emails.
Hence, incorporating Constant Contract in your functions makes your marketing process much easier. It enables users to effortlessly create a simple registration form or landing page in no time. Constant Contract, as one of the B2B marketing automation platforms, makes the email marketing job seem fun for beginners. The major features of this best B2B marketing software include its amazing templates, in-built editor, integration with contacts, analytics, and support.
14. Customer.io
Another top email marketing tool to consider in your B2B marketing tools bag includes Customer.io. Email marketing with Customer.io provides you with a cost-effective way to reach out to your customers in masses.
This B2B marketing automation software offers a great messaging platform and helps you engage your customers across multiple channels. Customer.io, among the B2B marketing automation platforms, allows users to conveniently send the data to multiple contacts while maintaining a personal feel.
15. Mailchimp
One of the most popular B2B marketing tools for email marketing includes Mailchimp. This best B2B marketing software comes with attractive subscription plans that you can use with up to 200 email subscribers. Among the best B2B marketing tools, MailChimp offers a one-stop shop that covers entire digital marketing needs. From surveys to websites, it’s expanding its services and improving its interface to be more user-friendly than ever.
No doubt, this B2B marketing automation software is quickly becoming much more than just other B2B marketing tools for email software. It enables users to effectively construct email campaigns, create email lists, landing pages, surveys, and much more. In conclusion, Mailchimp, as one of the B2B marketing automation tools, comes with a lot of different features to help you make the best email campaigns and much more.
16. Litmus
Lastly, Litmus acts as a great B2B marketing automation software for testing HTML emails for free. This best B2B marketing software allows you to get the most out of email marketing. When using Litmus, marketers can easily and quickly test emails across more than 1000 clients and devices.
It aims to empower email marketers to create better campaigns faster, without the headache associated with coding emails from scratch. Users can easily track forwards and prints, compare engagement by devices, and more. In conclusion, it ensures that every email framed is on-brand, error-free, and will result in an exceptional experience for every subscriber.
5 B2B Marketing Tools For Search Engine Optimization
Believe it or not, SEO includes the most promising strategy when it comes to making your business operations profitable. Hence, we have stated some most used best B2B marketing tools for SEO that you must know.
17. SEMRush
SEMRush acts as one of the best online B2B marketing tools to compare the performance of websites in comparison to competitors. It aims to increase website leads and traffic making it understandable for beginners to take effective steps. From SEO to PPC, it includes a must-have tool to focus on in the marketing world.
In simple terms, it offers us a digital SEO tool used for keyword research, checking backlinks, performing competitor analysis, ad reports, and much more. When you perform keyword research, this best B2B marketing software shows the monthly volumes, keywords difficulty, CPC, keywords variation, as well as other related keyphrases.
In the end, we can say that among the best B2B marketing tools, SEMRush makes it super easy to understand keyword analytics and research.
18. NinjaOutreach
An all-purpose B2B marketing software for influencer marketing includes NinjaOutreach. Surely, NinjaOutreach includes one of the most popular B2B marketing automation platforms for SEO today. If you are doing SEO for your websites, client websites, broken link building, and expert roundups then it offers great software to consider.
In fact, NinjaOutreach, as one of the B2B marketing automation platforms, acts as a wise alternative to CSV sheets. The best B2B marketing software focuses on streamlining influencer marketing and lead generation process with automated outreach and follow-ups.
Some of its stand-out features include finding guest posts, content promotion, Instagram prospecting, blogger outreach, and more. Simply type in your keyword and search through tons of data in any niche and country.
Furthermore, you can easily save these leads to a list that can be exported to the team members involved. Also, you can manage the relationship by adding tags, relationship stages, and notes. This helps us to track the clicks and replies effortlessly.
19. Ahrefs
In SEO, Ahrefs includes one of the best B2B marketing tools for keyword research, competitor analysis, and much more. In simple terms, this best B2B marketing software provides us with an online search engine optimization tool. Ahrefs was released primarily for backlink checking of competitors in 2022. Gradually over the years, it has progressed and gained popularity compared to other best B2B marketing tools.
This best B2B marketing software for SEO comes with multiple useful features and functionalities. These features enable you to research keywords, analyze competitors, check backlinks, track ranks for certain keywords, and audit complete websites for SEO. No doubt, it’s one of the most used B2B marketing automation tools of today.
20. Ubersuggest
Another popular keyword search tool to consider in your best B2B marketing tools kit includes Ubersuggest. Ubersuggest provides us with one of the most powerful keyword tools similar to Ahrefs.
This B2B marketing automation software comes with tons of really cool data, and exciting features to grow your traffic. You can simply navigate through this best B2B marketing software to find keyword search volume, new keyword ideas, and SEO competition scores.
Unlike other B2B marketing automation platforms, this tool shows you how many people are searching for the keyword on a mobile device versus a desktop. Most importantly, it even depicts the age demographic data on the age range of the people searching for the query. Moreover, the keyword overview section gives you data on any keyword that wants to look for information.
21. Yoast
One of the most popular and most used SEO plugins for B2B marketing tools include Yoast. The platform provides a huge variety of features and options to its users. It enables you to optimize your content for search engines which can give you a ranking boost in the search results.
This best B2B marketing software benefits organizations to increase their website presence and visibility. Furthermore, among other best B2B marketing tools, Yoast helps marketers to bring in more traffic from google search results.
In other words, you can simply change the way your website appears in search engines. Therefore, it results in increasing the organic growth of your website as well. Furthermore, it’s really simple to understand and completely free to get us started.
In the end, this popular B2B marketing automation software also comes with a variety of features for people to share and identify your website with image sharing.
8 B2B Marketing Automation Tools for Lead Generation and Nurturing
For most B2B firms, the main purpose of the website involves generating sales leads. They get this done by getting visitors to fill in some kind of contact form. But many see that just a fraction of visitors leave their contact information. As a result, salespeople don’t get enough good-quality leads from their websites.
B2B lead generation tools help teams help organizations to get more out of analytics. Let us take a look at the best B2B marketing tools for lead generation and understand how they can help organizations.
22. Leedfeeder
The number 1 in the list of the best B2B marketing tools includes Leedfeeder. It can transform your marketing processes smoothly. Certainly, this best B2B marketing software is making big waves in the website visitor identification market. This best B2B marketing software gives you a great website analytics tool that reveals companies that visit your site.
One of the major benefits of this platform includes helping companies to identify who’s on their website and how to make that data actionable. This web app helps to increase your sales intelligence by integrating your sales and marketing data.
Compared to other B2B marketing automation tools, Leedfeeder helps organizations understandably turn page views. In addition, it makes it easy to identify companies already visiting and converts them into high-value leads.
23. Acton
Acton acts as one of the most feature-rich B2B marketing automation tools for lead generation. The major goal of this tool includes attracting the right kind of traffic to your website. Moreover, it also helps the organization to develop effective landing pages and initiative forms to capture leads.
As to other B2B marketing automation tools, Acton provides marketers with engaging leads throughout the customer lifecycle. Some of its exciting functionalities include lead segmentation, automated nurture programs, customized lead scoring, and more.
24. LeadSquared
Another tool in the list of B2B marketing automation platforms for marketing automation and sales execution includes LeadSquared. It that businesses to increase their closures.
LeadSquared, as a SaaS solution provider, helps 2000+ enterprises across 19 countries to drive sales efficiency at scale. This B2B marketing automation software was initially inspired by Hubspot and wanted to develop a low-cost alternative to Hubspot.
Compared to other B2B marketing automation tools, LeadSquared can help in reducing lead leakage and save time in lead distribution. It helps organizations to manage their pipelines and attribute their ROI accurately and completely.
This tool can be integrated with landing pages, and can easily track website visitors. It focuses on automating the sales process. Hence, among the best B2B marketing tools, it results in generating higher ROI. Recently, LeadSquared also shifted its focus to sales CRM. However, the main attraction still lies in its marketing automation goal.
25. Sumo
Sumo is a free B2B marketing automation software that helps organizations’ websites to attract more traffic than usual. It’s indeed a simple, drag-and-drop, component-ready platform to build attractive and mobile-friendly landing pages. Hence, it offers an easy, no-code, and component-ready platform to help organizations execute lead generation effortlessly.
It focuses on providing a simple but powerful platform that enables marketing, sales, and product teams to run campaigns and get faster results. The platform has an easy user interface and hardly takes a few seconds to set up and begin working.
Compared to other best B2B marketing tools, Sumo effectively collects, manages, and transforms all your log information irrespective of volume, location, operational efficiency, or security insights.
26. Unbounce
Another great tool in the list of the best B2B marketing tools for landing pages in the market includes Unbounce. This B2B marketing automation software comes with a landing page builder, hosting, lead capture, A/B testing, and much more.
It enables users to quickly and easily build a landing page effortlessly. It gives a lot of flexibility to its users in terms of moving elements around.
This powerful software makes it easy to create high-converting pages without any coding or design experience. Compared to other B2B marketing automation platforms, Unbounce gives a lot of options such as split testing, integrations, pop-ups, and sticky bars. Furthermore, it comes with a dynamic text replacement feature that will help you to increase your ad quality score, conversions, ad rank, etc.
27. Instapage
Instapage B2B marketing software helps you to build landing pages quickly and easily. It aims to help organizations create high-converting landing pages. Among the top B2B marketing automation tools, Instapage is geared more toward advanced online marketers that happen to do a lot of paid advertising. You can simply optimize your conversions by split-testing different elements of the page.
Moreover, it enables you to create personalized landing pages for each ad that you create. In simple terms, it helps you to increase conversion rates and also results in lowering your cost per click. This is because Google will give your ads a higher quality score. Furthermore, the users also get integrations and analytics along with this best B2B marketing software.
28. LeadPages
One of the best B2B marketing automation tools that makes it super easy to customize the page with a drag-and-drop landing page builder is LeadPages. It comes with tons of different landing page templates to choose from. Moreover, the variety of landing page examples is ranked on the basis of their conversion rates.
Compared to other B2B marketing automation tools, LeadPages helps you to build a landing page in a matter of minutes. Furthermore, this B2B marketing automation software makes it simple to integrate Leadpages into your email marketing software.
From landing pages to websites, Leadpages helps you get in business and stay in business digitally. With this B2B marketing automation software, every page you publish is rigorously optimized to collect leads and close sales.
29. Demio
Demio, among the top B2B marketing automation platforms, offers us a best-in-class webinar platform that enables marketers to easily host webinars in a much easier way. The powerful tool helps your organization to grow its business online.
You can easily create, and share the webinar and even go live with your audience at no cost. Demio, compared to other B2B marketing automation platforms, allows you to create automated webinars as well. In addition, it enables its users to easily sign up for their accounts in almost no time.
Users can also use webinars with ads on Youtube, Facebook, Instagram, etc. to get even more sign-ups. In the end, the B2B marketing automation software comes with a variety of amazing audience interaction and presentation tools like polls, file handouts, feature actions, and more.
2 B2B Marketing Automation Platforms for Website Analysis
When doing the SEO of a website, the efforts remain incomplete without using the right and best B2B marketing tools for website analysis. As the suitable B2B marketing automation software provides valuable insights and alerts to marketers. Therefore, we have highlighted major B2B marketing automation tools for website analytics for you to consider.
30. Google Analytics
Google Analytics ranks among the best B2B Marketing Tools for web analytics launched by Google in November 2005 after acquiring Urchin. It helps users to track and report website traffic effectively. Surely, it’s one of the top B2B marketing automation platforms used by thousands of businesses worldwide to launch, track, and actively monitor ads on various google platforms.
Nearly 70 million websites find it to be one of the most important B2B marketing automation tools in the modern era of digital marketing. Google Analytics collects the data, compiles it, and then generates reports based on the data. It provides users with various features to measure the advertising ROI and enables them to better understand their customers.
31. Google Search Console
Google Search Console is another free analytics tool by Google, enabling you to track and monitor your website’s performance. Indeed, it ranks among the best B2B marketing tools for website analysis. It simply notifies the website owner about all the related important data, alert messages, and traffic analysis data.
This popular B2B marketing automation software enables you to index your website on a search engine, submit a website sitemap, check technical errors, and more. Furthermore, it also helps to find suitable primary keywords that bring traffic to the website.
6 Best B2B Marketing Software for Graphics and Content Creation and Management
Content creation and graphics include the most important aspects of getting the most out of content marketing campaigns. Definitely, you would like to get your hands on these brilliant B2B marketing tools to upscale your content game.
32. Grammarly
Grammarly offers us a personal writing assistant with specific suggestions to help us improve our writing. It helps users to eliminate writing errors and find the perfect words to express the content.
With Grammarly, you can correct any content with proper grammar quickly, along with explanations for each mistake. It helps content creators improve their writing skills and learn from their mistakes.
Whether it’s a formal email or a long blog post, Grammarly will help you deliver the content in the way you wanted without any errors. Among the best B2B marketing tools, Grammarly makes its users feel confident about their write-ups.
It not only corrects but keep the content clear and concise. Furthermore, it provides real-time feedback on different integrated platforms.
33. Adobe Spark
One of the leading apps to quickly create graphics, short videos, or even single web pages includes Adobe Stock. It includes one of the most popular creative B2B marketing tools to turn your brightest idea into great work.
Among other B2B marketing automation tools, Spark helps you to create amazing web stories incorporated with texts, images, icons, and graphics in it. Therefore, it provides an easier method to develop intuitive animated videos. Furthermore, you can even use it to create video thumbnails quickly and efficiently.
34. Canva
Canva provides free publishing and graphics design B2B marketing automation software. One of the most popular B2B marketing tools, Canva helps to ideate, create and publish graphics and images for social media as well as for personal websites.
This design platform lets you make and edit presentations, Instagram carousels, youtube thumbnails, posters, and so much more. It covers all your publishing needs and enables you to design for multiple platforms with ease.
The B2B marketing automation software keeps on introducing new features that benefit the users to work faster and better. Some of these exciting features include a model photo editor, video adjustments, text-to-image, PSD import, page shifting, and bulk creation. Finally, among other B2B marketing automation platforms, Canva enables document embedding by copying URLs with the use of private embeds.
35. StoryChief
StoryChief offers a great time-saving tool for all sizes of content marketing teams. Compared to other B2B marketing automation tools, StoryCheif offers a single solution to manage all your content marketing needs. From blogs, and social handles, to employee advocacy, it can help us in every stage of content creation.
It aims to help promote your blog posts with a few clicks of a button. This content marketing software allows you to improve your SEO and publish content across multiple channels under a single dashboard. Among the best B2B marketing tools, StoryChief provides us with all the content data related to impressions, reads, and more.
36. Frase
Frase, among the best B2B marketing tools, works best for bloggers, content writers, or scriptwriters. No doubt it includes one of the best content marketing tools out there as it makes it easier to optimize your own page SEO.
In simple terms, use this great AI tool to write paragraphs that incorporate SEO keywords and SEO concepts. It helps you to generate content marketing ideas, review competitors, and use the on-page checklist.
In addition, it also utilizes the on-page SEO analyzer to optimize your existing content. This AI content-focused tool identifies the questions the audience has asked and creates detailed content briefs for SEO-friendly content. Furthermore, it also provides a free community template “paragraphs from keywords”.
37. BuzzSumo
Lastly, BuzzSumo provides us with a great content marketing platform built to provide all the tools content marketers and SEO professionals need in one place. Among other B2B marketing automation tools, it aims to help you discover trending topics and popular pots online. This B2B marketing automation software helps you to boost your marketing performance and management effectively.
The one thing that makes BuzzSumo stand out from other B2B marketing tools includes the size of its database. It offers you a wide range of features that will make your research more effective with insights and detailed data. Hence, it makes strategy planning 100% easier for your content.
3 B2B Marketing Automation Software for Team Collaboration
Virtual roundtable discussions are great when it comes to decision-maker-level lead generation. B2B marketing requires a large team indeed. And, your organization must find an effective solution for the team member to share innovative ideas and come to a good conclusion.
Sending emails or arranging the meeting room might not work well every time. Hence, going with the right B2B marketing tools for team collaboration comes to the rescue. Below we have discussed the most popular B2B marketing automation tools for team collaboration that you must know.
38. Slack
Slack ranks as one of the most useful B2B marketing automation platforms for communication widely used for work purposes. It offers organizations a great messaging app covering all their communication needs in one place.
This B2B marketing automation software enables users to create an efficient workspace by inviting team members to get started. It also allows users to join an existing workspace simply with an invite.
Channels are great for organizing the team based on different topics. In addition, you can also make channels public or private. In the end, Slack, among the best B2B marketing tools, provides users with some advanced features as well.
Features like sharing files, notifications, search options, and video and audio calls make it super easy for marketing teams to collaborate.
39. Zoom
A widely used B2B marketing automation software for collaboration includes Zoom. This best B2B marketing software provides a perfect webinar app for both meetings and personal use. It’s lightweight, functional, and easy to use as compared to other B2B marketing tools for collaboration.
The free service allows you to video chat with small or large groups effectively. It allows up to 100 people to join a meeting together. Furthermore, users can also use the recording feature to save a document shared during the sessions. Hence, picking up this kind of video call software will surely be a useful addition to your B2B marketing tools stack.
Note: You can check out other top video conferencing apps from here.
40. Asana
Asana ranks among the B2B marketing automation tools for free collaboration and project management for increased productivity. This very easy-to-use B2B marketing automation software for team collaboration that you can use for free for a lifetime.
With this tool, you can easily organize projects and important tasks on your device. It provides you with everything that you need to stay in sync with your team. Users can efficiently manage hectic tasks by coordinating with other team members before hitting deadlines.
3 B2B Marketing Automation Tools
With an ever-increasing number of digital channels and a shift in the engagement landscape, marketers face many challenges when navigating today’s environment. The market has a wide range of B2B marketing automation platforms available to overcome these issues. We have listed the most used for you to consider in your B2B marketing tools stack.
41. Marketo
Among the best B2B marketing automation platforms for lead generation, Marketo helps businesses to target qualified leads and automate advanced marketing services. As the name depicts, this B2B marketing automation software helps organizations generate highly qualified leads and drive business growth.
It helps marketers with new opportunities to attract traffic to their sites and post dynamic content across multiple channels. This adobe experience cloud helps B2B sales by personalizing complex buyer journeys and uniquely aligning marketing and sales teams across through an omnichannel. It gives marketers integrated B2B marketing tools to excel in cross-channel marketing, digital advertising, data optimization, and much more.
42. Eloqua
Eloqua, among the best B2B marketing tools, help you deliver unique customer experiences. This B2B marketing automation software focuses on campaign management, lead management, targeting, and segmentation. Moreover, it even helps marketers to create a better alignment between sales and marketing.
It helps organizations target and engages customers with relevant content to generate leads as part of a multi-step marketing campaign. Eloqua, among the best B2B marketing tools, acts as the perfect option if you have great guidance available from technology vendors.
43. GetResponse
A complete marketing platform with various amazing integrated features important to run online campaigns including GetResponse. GetRespose will help you promote products online, gain new customers, and increase sales results.
It’s an easy-to-use B2B marketing automation software that will save you time and improve your sales rates. Some of its interesting functions include auto-responders, landing pages, webinars, integration of paid ads, and more.
Furthermore, it also provides a prebuilt funnel to help you grow, engage your customers, sell your knowledge and boost your online sales. In conclusion, it offers us one of the top B2B marketing automation platforms that streamlines the processes and lets you manage them all within one space.
2 B2B Marketing Tools for Community Building
Creating a cohesive look and feel for your community on any platform might turn into a game-changing strategy and make your members feel right at home. Building community groups offer a great solution for those whose customers have something meaningful in common.
It can be hard to know which community-building B2B marketing automation platforms are right for you. Hence, we have shortlisted the top B2B marketing tools for building community groups below.
44. Facebook groups
Certainly, Facebook groups could be the missing piece to increase your business’s overall engagement. Facebook marketing can generate great engagement and fan loyalty. Many business owners rely on Facebook groups among the best B2B marketing automation tools to market thousands per day.
No doubt, it’s one of the easiest ways to build up a concentrated pool of reliable customers. The biggest advantage of this best B2B marketing software is that it’s absolutely free to begin. It helps the marketing team to build the brand and nurture the customers to become lifelong fans.
45. Mighty Networks
Just like Facebook groups, Mighty Networks, too, comes with the ability to connect with customers and market your products online. This community-building platform highly encourages the members to chat with other members to build great relationships and bolster the network.
Therefore, these networks surely offer a great benefit to B2B companies by bringing people, events, and content closer. In conclusion, the upgraded mighty networks spaces provide users with more choices for configuring their network and improved navigation for members.
3 Best B2B Marketing Software for Managing Virtual Events
Virtual events are becoming the new normal of the industry. Hence, it becomes important for you to find and make use of the best B2B marketing automation tools that help to host an engaging event. Right B2B marketing tools for managing virtual events help to make the event polished and professional. Check out these best B2B marketing tools for virtual event management to overcome digital event challenges.
46. Goldcast
Among the best B2B marketing automation tools, Goldcast helps to organize virtual or hybrid events. Its event-featured AI helps organizations to effectively manage virtual events. This B2B marketing automation software lets users create breakout rooms, custom branding, and effective attendee engagement space. In addition, it also provides deep event analytics to plan your next event even better.
47. Welcome
In the list of best B2B marketing tools to ace all your virtual events include Welcome. This B2B marketing automation software comes with robust features and functionalities that can bring life to a virtual meeting. It gives a great event experience to all your attendees, speakers, and host with its amazing features and functionalities. Furthermore, it helps users not only create and engage but also analyze webinars and virtual events.
48. Calendly
As the name suggests, it’s one of the best appointment scheduling B2B marketing tools available in the market. Unlike a traditional calendar tool, this software integrates with your present calendar application and automates appointments, consultations, calls, and more.
From creating events, and connecting calendars to booking meetings, this tool takes care of the entire event schedule. With this amazing B2B marketing automation software, you’ll never have the problem of double bookings or taking a meeting that you don’t want if it’s not within your terms.
6 B2B Marketing Automation Tools for Digital Advertising
Digital advertising provides a great way to drive increased traffic to websites. Integrating with the right B2B marketing automation platforms allow organizations to effectively communicate with potential customers. It benefits marketers to manage various PPC and campaigns on different platforms. Check out the best B2B marketing tools for digital advertising that you would like to include in your toolkit for B2B marketing.
49. Google Keyword Planner
A popular Google keyword research tool for effective keyword research is Google Keyword Planner. It helps you to find out what people are searching for on Google. The tool was originally intended for Adwords customers for PPC campaigns rather than SEO.
It offers a perfect way to research potential keywords to use in your campaigns and ads. This tool also shows how many people search for those terms each month so that you know if it’s worth investing in that keyword or not.
50. AdStage
AdStage gives us a great reporting and automation platform for digital advertising. The tool takes ad campaigns for Google, Bing, Facebook, LinkedIn, and more and brings them into one dashboard to maximize the money you spend on marketing.
It focuses to help advertisers of all sizes to advertise more effectively across the growing network from a single chain. It offers easy-to-use, powerful, and accessible B2B marketing tools to the ad tech space.
51. AdRoll
AdRoll ranks among one of the top digital marketing solutions designed to redirect window shoppers to your website buyers. The tool is trusted by over 25000 brands in 150 nations. AdRoll utilizes advanced tools on multiple platforms to provide efficient results. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns.
Hence, it helps organizations convert customer data into top-performance marketing. In simple terms, it offers a one-stop solution for display ads on different platforms while engaging current and potential customers.
52. Omnisend
Omnisend is the all-in-one B2B marketing automation software that helps you sell more by converting your visitors and retaining your customers. It helps marketers to reach customers with personalized messages using powerful automation workflows.
In addition, it lets you grow your subscriber lists with a wide variety of signup forms and convert newsletters created with an easy-to-use editor. The tool works perfectly with all eCommerce platforms and benefits to take your business to the next level.
53. WordStream
WordStream provides us with a free keyword tool that helps you identify keywords to use on your website to facilitate being found on search engines. This platform for digital marketing features a suite of keyword research and content authoring tools helping writers to create optimized SEO-friendly content.
It aims to create and manage high-performance pay-per-click campaigns. Hence, helping you to convert more leads to sales in its all-one cross-network software. With smart tools, weekly alerts, and visually stunning reports, you can manage campaigns to boost results and save money.
54. Optmyzr
Last, we have one of the widely used digital marketing tools to manage all your advertisements in one place. From search ads and display ads to video ads, it covers all areas to drive results effectively. It provides rule-based automation to speed up your campaigns. In addition, its enhanced scripts also make a powerful solution available to beginners with easy to use graphical user interface.
Concluding Thoughts on the Best B2B Marketing Software in 2023
Remember how social media was only thought for B2C brands? But it is now successfully adopted by B2B brands as well. Certainly, a new era of B2B marketing is here. However, B2B marketing includes a large number of tasks to manage. And one can’t juggle such a wide range of responsibilities alone.
From managing content to easy collaborations, the best B2B marketing tools help businesses to effectively manage time-consuming marketing tasks. In this article, we have compiled some of the best B2B marketing tools that can help your organization to grow. Furthermore, if you have any queries related to the topic, feel free to state them in the comments below or contact us directly.
